![]() This coincides well with what we’ve observed at Embarque, as our top-ranking articles roughly have between 1500-2500 words. In an analysis of 11.8 million Google search results, Backlinko found that the average top-ranking content appearing on the first page contains 1,447 words.These studies support the idea that word count is an indirect ranking factor, and higher word counts correlate with ranking on the first page of Google Search: As such, you always need to understand what kind of competition that you’re facing in terms of word count as a proxy of content quality. While word count may not necessarily be a ranking factor, in-depth, high-quality, and relevant editorial content will always get more engagement than thin content. You will not see changes in your ranking with long articles that are not relevant to what the user is searching for.Īt Embarque, having published hundreds of editorial content and landing pages optimized to rank for search, we’ve found that word count matters when there’s a high competition in terms of content quality.įor instance, the top-five ranking articles for the keyword “ content analytics” have significantly more words than the rest. Here’s what Google’s John Mueller says about the topic: When people search for a certain keyword, they want to read the most authoritative and comprehensive content on the topic. There’s a caveat: your content needs to be relevant to the keyword topic and the title of your blog post. In a nutshell, you can include more valuable information in a 1500-word article than, say, one that only has 150 words in it. Word count matters in SEO, primarily because of the amount of valuable information that you can include in the piece of content you want to rank for. Why does word count matter for ranking in search? And more words with high-quality content helps you rank faster. But word count isn’t necessarily a ranking factor, per se. ![]() In this article, we’re taking a clear stance on this: Word count is important to rank in Google Search and long-form content tends to have better chances of ranking in the top spot. Having a high word count helps Google better understand what your content is about, but the people at Google themselves say that word count isn’t a ranking factor. Or subscribe directly on tinyletter.How many words do you need to start ranking for SEO content? It’s a question that many writers wanting to have their content rank higher on Google often wonder. Subscribe to new posts? E-mail: Yes, subscribe me! She loves data and coding, as well as teaching and sharing knowledge - oh, and sci-fi, coffee, chocolate, and cats □ Series They count words differently, though, so be aware! Make sure you use the one that is right for you □Ĭathrine Wilhelmsen is a Microsoft Data Platform MVP, BimlHero Certified Expert, international speaker, author, blogger, organizer, and chronic volunteer. ![]() You can quickly count words in Notepad++ by using the built-in Summary feature or by using the TextFX Word Count feature. This is because Notepad++ and TextFX counts hyphenated words differently: This is 4 fewer words than the Summary reported. However, if we select all the text, we see that we have 282 words. This time, we see that we have 90 words selected: Click TextFX → TextFX Tools → Word Count: This only works if you have text selected. The alternative way of counting words is to use the TextFX plugin. We can only see the total words in the Summary box, not the selected words. In the Summary, we see that we still have 286 words, despite having selected text. In this example, we have highlighted the first paragraph: You can also open the Summary by double-clicking on Length / Lines in the Status Bar. In the Summary, we see that we have 286 words: Notepad++ counts hyphenated words as two words, while TextFX counts hyphenated words as one word.įun fact: TextFX and Microsoft Word counts words the same way. More importantly, Notepad++ and TextFX counts words differently. It shows you how many words and characters are in your selection. It only works when you have text selected. The TextFX Word Count shows the total and selected word count. If you have text selected, it shows you how many characters you have selected, but not how many words are in your selection. The Notepad++ Summary only shows the total word count, not the selected word count. Double-click on Length / Lines on the Status Bar ( shortcut to Summary).If you are using the TextFX plugin you can use the Word Count feature: If you have no plugins installed, you can use the built-in Summary feature. They count words differently, though, so be aware! Make sure you use the one that is right for you □ Word Count in Notepad++ For example, what is the document length and total word count? You can do this by using a built-in feature or by using the TextFX plugin. In Notepad++, you can quickly find information about your text.
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